ZEEGI — Nigeria's Largest Education Opportunity Is Hidden Inside One Examination

Why This Market

Why JAMB, specifically.

JAMB is not just another examination. It is the one Nigerian students genuinely prepare for — seriously, urgently, and with real money.

0

Students prepare for JAMB every year.

₦0

Estimated annual JAMB preparation economy.

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The share of this market ZEEGI is targeting to capture.

Integrity

JAMB is a centrally administered exam that cannot easily be manipulated — success has to be earned through real preparation.

Urgency

Failure rates remain high year after year, which keeps preparation demand constant and urgent, not seasonal or optional.

Stakes

University admission depends directly on the result. For families, this is not a nice-to-have purchase — it's a necessity.

Why Now

If this opportunity is real, why hasn't someone already solved it?

Because the tools required to solve it properly have only just converged.

Smartphones

A generation of students now carries a learning device in their pocket by default.

AI

Personal, adaptive tutoring is finally affordable to build and deliver at scale.

Behavioural Science

We now understand habit formation and motivation well enough to design for it deliberately.

A Different Generation

Today's students have shorter attention spans and higher expectations for how content should feel.

This moment creates the perfect opportunity.

Our Insight

Students don't struggle because learning is difficult.

They struggle because learning loses against modern entertainment.

TikTok

Wins

Instagram

Wins

YouTube

Wins

Education

Loses attention

We believe education should become just as engaging.

Introducing ZEEGI

Meet ZEEGI.

The most engaging learning system built for exam preparation.

1

Learn

2

Conquer

3

Reflect

4

Compete

5

Improve

— a loop, not a checklist. Students re-enter at "Learn" stronger every time.

01 · LEARNING EXPERIENCE

Every session starts with a simple question.

Students choose exactly what they need — JAMB exam prep or a specific topic — before ZEEGI builds a personalised session around it. No generic syllabus, no wasted time.

ZEEGI session start screen — choose exam prep or learn a topic

ZEEGI AI tutor — audio-narrated lesson hook with live chat

02 · AI ASSISTANT

A tutor that teaches, not just answers.

Each concept opens with a short, audio-narrated hook, a hint when a student is stuck, and a live conversation that adapts to how they respond — not a static script.

03 · CHAMPIONSHIP

Practice becomes a live event.

Weekly challenges turn solitary practice into something students show up for — timed, competitive, and paid for with credits rather than locked behind a subscription.

ZEEGI live challenge screen with practice question and credits

ZEEGI dashboard showing personalised progress recommendations

04 · PERSONALISED LEARNING

Progress a student can actually see.

ZEEGI tracks performance by subject and surfaces exactly where to pick back up — a personal dashboard, not a generic one.

05 · COMMUNITY

Learning shared, not just consumed.

Students post short reflections and insights that peers can see and respond to — accountability built into the product itself, not bolted on.

ZEEGI community — a short reflection shared with peers

More inside the ecosystem

Weekly CBT

Simulated examinations under real conditions, with instant insight.

Learning Streaks

Daily consistency, reinforced the way habits actually form.

Scholar Notes

Personalised study notes generated as each student progresses.

Library

A growing archive of past questions and structured resources.

The Moat

Not features. An understanding of behaviour.

Anyone can copy a feature list. What's harder to copy is a system built from the ground up around how students actually behave.

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Behavioural Science

Every mechanic is designed around habit formation and motivation, not just content delivery.

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AI

Personal tutoring and possible-question generation that adapts continuously, not a static syllabus.

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Personalisation

Every student's path is shaped by their own gaps and pace, not a one-size-fits-all curriculum.

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Gamification

Progress, streaks and rewards designed with the same rigor as the platforms competing for students' attention.

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Championships

Shared, high-energy events that turn solitary studying into a collective experience.

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Community

Peer accountability that keeps students returning even on the days motivation runs low.

07

Immersion

Every system — AI, streaks, championships, community — is connected into one continuous journey, not a pile of separate tools.

Early Validation

Before writing a line of code, we tested the market.

Would students embrace a guided, engaging and community-driven approach to exam preparation? Earlier this year, Solomon Imaga and Sir Philip set out to find out.

0

Students joined a JAMB-focused WhatsApp learning community — with no app, no funding, and no paid acquisition.

0

Of members willingly paid for premium access — proof that students will pay for guided, engaging preparation.

₦0

Generated during the pilot period alone, before any product existed.

What it proved

Demand exists — students were actively searching for a more engaging way to prepare, not just more content.

What we learned

Direct behavioural insight into how students ask questions, seek accountability, and respond to community.

What it means

Our core assumptions are grounded in real behaviour, not theory. This is early validation — not proof of guaranteed future success.

The Business

From opportunity to operating business.

The market is real, the insight is grounded, and early demand is proven. Here is how ZEEGI turns that into a sustainable company.

Revenue model

A credit-based learning economy — not a subscription.

Students purchase learning credits and spend them across the experiences they choose — AI learning assistance, CBT examinations, championships, and other premium learning activities.

Rather than locking students behind a monthly subscription, ZEEGI operates a flexible, pay-as-you-go credit system. Students only pay for what they actually use.

Step 1

Buy Credits

Step 2

Spend Across Experiences

Step 3

Learn, Compete, Improve

Lower barrier to entry Higher engagement Flexible monetisation Aligned with Nigerian spending behaviour

Credits spend on

AI Learning Assistance

Personalised tutoring and possible-question generation, on demand.

Credits spend on

CBT Examinations

Weekly computer-based tests that simulate real exam conditions.

Credits spend on

Championships & Premium Activities

Competitive events and other premium learning experiences.

Future revenue opportunities may include WAEC, NECO and additional educational products. Our current focus remains JAMB.

Financial snapshot

The figures below are planning assumptions based on our current strategy and available market research. They illustrate the commercial opportunity — they do not guarantee financial performance.

Campaign timeline

SEP — DEC 2026

Acquire Users

JAN — MAR 2027

Convert Users

APR — MAY 2027

Campaign Completion & Analysis

Funding requirement

We are raising

$50,000

This capital enables us to execute the complete 2027 JAMB campaign while building the operational foundation required to scale.

Use of funds

Product Development

$5,000

Team

$10,000

User Acquisition

$20,000

Infrastructure

$10,000

Operations

$5,000

This funding allows us to build confidently without compromising product quality, infrastructure reliability or campaign execution.

Business assumptions

₦10,000

Average student spend

30%

Estimated operating margin

2027 JAMB

Campaign focus

10%

Target market capture

Scenario analysis

Students Reached

100,000

Paying Students

10,000

Revenue

₦100,000,000

Est. Operating Profit

₦30,000,000

Students Reached

150,000

Paying Students

22,500

Revenue

₦225,000,000

Est. Operating Profit

₦67,500,000

Students Reached

200,000

Paying Students

40,000

Revenue

₦400,000,000

Est. Operating Profit

₦120,000,000

Scenarios illustrate the range of outcomes under different execution assumptions. They are not guarantees.

Go to market

Three coordinated channels that reinforce one another.

Creators generate awareness. Advertising scales awareness. Schools deepen trust.

Creator Partnerships

Partner with Nigeria's leading JAMB education creators through referral systems and student communities.

Digital Campaigns

Consistent, performance-driven advertising across TikTok and Meta to build brand awareness at scale.

School Outreach

Direct engagement with a target of 1,000 schools across Abuja.

Campaign period

SEPTEMBER — DECEMBER 2026

The Founding Campaign Partner Round

Become one of ten Founding Campaign Partners.

Rather than pursuing a traditional institutional round, ZEEGI is inviting a carefully selected group of strategic partners to help launch the 2027 JAMB campaign — building strong relationships, transparency and focused execution with a group of believers who understand the long-term vision.

Target Raise

$50,000

Max Partners

10

Suggested Participation

$5,000

Campaign Period

Sep 2026 – May 2027

Partnership Duration

5 Years

Founding partner slots

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10

Illustrative — reflects round structure, not confirmed commitments.

Profit distribution philosophy

Rather than maximising short-term distributions, we believe early-stage companies should reinvest aggressively while still rewarding the partners who helped build them.

Distribution model

YEAR 1

ZEEGI 70%

30%

YEAR 2

ZEEGI 70%

30%

YEAR 3

ZEEGI 60%

40%

YEAR 4

ZEEGI 60%

40%

YEAR 5

ZEEGI 50%

50%

Distributions depend on actual business performance and available distributable profits. Payouts are not guaranteed.

Why this structure exists

The early years of a company require significant reinvestment. This staged model allows ZEEGI to strengthen its technology, expand its market position and increase long-term enterprise value while progressively increasing partner participation.

Roadmap

Where the company is heading.

PHASE ONE

Launch Product

Complete development
Validate with pilot students
Refine the experience

PHASE TWO

Capture the 2027 JAMB Market

Acquire users
Convert paying students
Establish national credibility
Prove the commercial model

PHASE THREE

Expand

Use the success of JAMB as the foundation for broader educational opportunities across Nigeria and eventually Africa.

Who Is Building This

A founder who has already done this once — with no funding at all.

Jessica Divine Favor Academy

0 → 0

pupils, in two years

Solomon Imaga

Founder

"Students do not hate learning. They hate boring learning."

Origin

Left the seminary and began a career as a classroom teacher inside Nigeria's education system.

The turning point

Took on Jessica Divine Favor Academy in Umuahia — roughly 24 pupils, declining enrolment, and on the verge of shutting down after COVID-19. Solomon convinced the proprietor to let him manage the school for one year.

The redesign

Rebuilt the learning experience from scratch — deeper learning blocks, entrepreneurship clubs, student movie productions, and a weekly competition known as the JDFA Cup. Learning became something students looked forward to.

The result

Enrolment grew from roughly 24 pupils to over 200 within two years — with no outside funding. The lesson stuck: students don't hate learning, they hate boring learning.

Today

Continued education work — exam preparation, school systems, and a deliberate study of how behavioural science, technology and AI can transform learning. That journey has evolved into ZEEGI.

Behaviour-First Education

Proven ability to redesign a failing learning environment around how students actually engage.

Teaching Experience

Years spent directly in classrooms, preparing students for major examinations.

Leadership & Operations

Took full management of a school and turned enrolment around within two years.

Technology & Storytelling

A genuine, ongoing study of how AI and behavioural science can transform learning at scale.

Growth & Creator Partnerships

Sir Philip

One of Nigeria's leading JAMB education creators, with a large audience of students preparing for university entrance examinations. His understanding of student behaviour and creator-led education shapes how ZEEGI approaches community growth and student acquisition.

@sirphiliponlinetutorial on TikTok →

Before you decide

Questions investors ask.

Because JAMB represents one of Nigeria's largest, most urgent and commercially attractive educational opportunities, while providing an ideal entry point into the broader education market.

While WAEC and NECO remain important, JAMB preparation demonstrates significantly stronger urgency, preparation behaviour and willingness to invest.

Students purchase learning credits and spend them across the experiences they choose — there's no mandatory monthly subscription. It's pay-as-you-go, aligned with how Nigerian students actually spend.

ChatGPT is an excellent tool — it is not a structured learning system. Students still need guidance, accountability, behavioural reinforcement, progression and motivation. ZEEGI provides the complete learning ecosystem rather than isolated answers.

We intentionally designed this round for a small group of strategic partners so that relationships remain meaningful and communication remains transparent.

Capital is allocated according to the campaign plan and governed through structured financial oversight and regular reporting.

Our immediate focus remains executing the 2027 JAMB campaign successfully. Future expansion will build upon this proven foundation.

Join Us

Become one of ten Founding Campaign Partners.

This isn't an allocation in a spreadsheet. It's a seat at the beginning of a company — helping decide how millions of Nigerian students experience one of the most important moments of their academic lives. If that's a story you want to be part of, let's talk.

Email

imagamus56@gmail.com

0813 279 8668

Phone

0906 607 0666

Schedule an Investment Meeting Download Pitch Deck Explore the Investor Data Room

Founding partner slots

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